Under Armour Protects Jordan Spieth Investment with Trademarks

You may have heard that Jordan Spieth is having a pretty good year. Under Armour, which Spieth endorses, is also having a good year. The company’s stock price is way up. Its CEO recently credited three of its endorses for the boom: Steph Curry, Misty Copeland, and Jordan Spieth. As it did with Steph Curry, Under Armour appears to want to create a larger brand around Spieth via a trademarked logo. In late July, Under Armour filed three trademark applications for the pictured logo, which incorporates Spieth’s initials. The company used a similar convention when creating logos for Steph Curry (pictured) and Cam Newton. Based […]

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HBO Files Trademark Applications for New TV Series from Scorsese, Jagger, & Winter

Yesterday, HBO dropped a teaser for a its new TV show Vinyl. The show, which will premiere next year, is brought to you by the superstar team of Martin Scorsese, Mick Jagger, and Terence Winter (of Boardwalk Empire and Sopranos fame). HBO describes the show, set in 1970s New York, as follows: A ride through the sex- and drug-addled music business at the dawn of punk, disco, and hip-hop, the show is seen through the eyes of a record label president, Richie Finestra, played by Bobby Cannavale, who is trying to save his company and his soul without destroying everyone in his path. […]

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Guest Blog Post! Meet Randy’s FitDesk®

The folks at Trust Tree are always trying to find the best solutions to problems. For instance, health and fitness are a priority here, but legal work is sit-down job. Sitting all day has been shown to have terrible effects on health, but just standing doesn’t burn many calories, and those desks are so expensive. That’s where I come in. I am Randy’s FitDesk®. Randy’s out this week, so I’d figure I’d take this opportunity to tell you about myself. I am a desk-bicycle hybrid. The best of both worlds. According to the people that built me, “The FitDesk® Bike Desk […]

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All Clear? Practical Tips for Trademark Searches and Opinions

I had the great pleasure of participating in a panel presentation about trademark searching this morning at the American Bar Association’s Annual Meeting in Chicago. As you may know, I regularly blog about this subject. The panel provided a thorough overview of trademark searches; including information about why searches are vital, how to properly conduct a trademark search, how searches are treated during litigation, the difference between preliminary and full searches, and what to consider when presenting a trademark search opinion to a client. I discussed preliminary and full searches. In particular, I focused on some of the exciting new offerings from companies such as TrademarkNow and […]

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Mission: Impossible Secure Trademark

On Friday, Mission: Impossible Rogue Nation hits theaters. As we have written before, trademarks are important to blockbuster movies, a fact not lost on Paramount Pictures. Indeed, the studio has obtained six trademark registrations related to the Mission: Impossible franchise and has a pending application for Mission: Impossible Rogue Nation. More like mission not so impossible. We could go on-and-on about how business owners should be like Paramount Pictures and protect their trademarks, but you already know that. Instead, let’s rank the four Tom Cruise Mission: Impossible movies that have already infiltrated popular culture: 4. Mission: Impossible 2 Rotten Tomatoes Rating: 58% Does anyone remember M:I […]

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Celebrate National Hot Dog Day With Trademarks!

It’s National Hot Dog Day! The origin of this holiday is unclear, but considering July is National Hot Dog Month, I suppose it makes sense to have it all culminate in a single day. Of course, as the father of two young children, I sometimes feels like National Hot Dog Day is everyday. The frankfurter came to the United States with immigrants from Germany, and the wienerwurst, or wiener, came with those from Austria. The practice of eating them with bread supposedly began on Coney Island in Brooklyn in the late 1860s or early 1870s, when a German immigrant named […]

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North Coast Brewing Sues Corsair Over Old Rasputin Trademark

The legendary Rasputin is synonymous with a variety of immoral and evil practices. You wouldn’t normally build a brand around a guy known as the “Mad Monk,” but that didn’t stop North Coast Brewing from naming a beer after him or Corsair Artisan Distillery from naming a whiskey after him. North Coast Brewing’s Old Rasputin beer is supposedly well regarded in craft beer circles. I haven’t tried it, and frankly I’m not even sure if it’s available here in Nashville. I’m much more familiar with Corsair, which makes my favorite gin. I haven’t had the Rasputin whiskey, but it sounds amazing. Here’s a description from the website: TO […]

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American Pharoah’s Legacy Tested At Racetrack and USPTO

Nearly 6 weeks have passed since American Pharoah’s historic victory in the Belmont Stakes to become the first Triple Crown winner in 37 years. So what’s next for the racehorse with the famously misspelled name? Living a life of luxury on a horse farm as a stud? Not yet. He is set to return to racing in the August 2 Haskell Invitational at New Jersey’s Monmouth Park. Via Sports Illustrated: American Pharoah’s legacy is in the balance at the Haskell Invitational. There is no second act in sports quite like that of a Triple Crown winner returning to the races, a […]

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How They Rank: LG’s Hairstyle Trademarks

Yesterday, Bill mentioned that LG recently filed a bunch of hair-related trademarks for use with mobile phones and computers. Today, we bring you the definitive rankings of the hairstyles LG intends to use as trademarks. 4. The Beehive Resident Trust Tree expert, Dr. Wik I. Pedia, describes the beehive as “a woman’s hairstyle in which long hair is piled up in a conical shape on the top of the head and slightly backwards pointing, giving some resemblance to the shape of a traditional beehive.” It was developed in 1960 by National Coiffure Champion Margaret Vinci Heldt and made famous by Audrey Hepburn, who […]

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Federal Court Cancels Washington D.C. NFL Team’s Disparaging Trademarks

Things on the field have been pretty bad for Washington D.C.’s NFL team the past few years. Things off the field have been worse. In June 2014, the Trademark Trial and Appeal Board (TTAB) ruled that six federal registrations for the “Redskins” trademarks must be cancelled after finding that the term was disparaging of Native Americans. Today, the team’s losing streak continued as a federal court judge affirmed that ruling. This is a huge victory for those opposed to the trademarks. Here’s why. Similar to last year, in 1999, the TTAB cancelled the “Redskins” trademarks. But unlike what happened today, when D.C.’s NFL team appealed […]

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