Earlier this week, Madden NFL 16 was released. The popular video game franchise developed by EA Sports and named after John Madden was launched in 1988
Is there any more powerful brand than that of world’s-greatest-basketball-player-ever, M****** J*****? His uniform style saved the world from NBA short-shorts. People have killed for shoes with
Brands are often the most valuable assets that celebrities own, driving demand and building relationships with fans, customers, and partners. This is known as “goodwill.” A
One of my earliest memories is from a road trip my family took to Washington D.C. On the way to our nation’s capitol, we hit many highlights
This year marks the 100 year anniversary of the most famous packaging design of all time: the Coca-Cola bottle. In honor of the event, Robert
You may have heard that Jordan Spieth is having a pretty good year. Under Armour, which Spieth endorses, is also having a good year. The
Yesterday, HBO dropped a teaser for a its new TV show Vinyl. The show, which will premiere next year, is brought to you by the superstar team
The folks at Trust Tree are always trying to find the best solutions to problems. For instance, health and fitness are a priority here, but
I had the great pleasure of participating in a panel presentation about trademark searching this morning at the American Bar Association’s Annual Meeting in Chicago. As you may
On Friday, Mission: Impossible Rogue Nation hits theaters. As we have written before, trademarks are important to blockbuster movies, a fact not lost on Paramount Pictures. Indeed,
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