Trust Tree® is based in Nashville, where hope-filled musicians arrive daily, intent on making their dreams come true. That drive to make an impact, to do something meaningful, permeates everything in Nashville. There is something about this town that makes you want to do something amazing-even if you're a trademark attorney.

We know we aren't country music stars. But, as trademark lawyers, we believe that your trademark is essential to the long term success of your business. To us, that's as important as a platinum record.

At Trust Tree, we spend our days helping folks with their trademarks and visiting with friends and family. We reserve a good portion of each day to look for new ways to keep quality high and prices low while making the trademark registration process as convenient, simple, and fun as possible.

Trust Tree is a child of Nashville. We are laid back. We have fun. We are honest and fair. We talk straight. We are great at what we do, but we aren't fancy. Most importantly, we hope what we've put together is helpful to you.

xoxo,

The Trust Tree Team

Our Team

Randy Michels

RANDY MICHELS

With over 15 years of legal experience, Randy understands the unique challenges businesses face in protecting their brands with trademarks. He co-founded Trust Tree to address these challenges through the use of technology and an innovative, web-based platform. Randy is a proud “Double Dore” holding both a bachelor’s degree (A&S, ’98) and a law degree (JD, ’01) from Vanderbilt University. Randy is married to another Double Dore, and they are raising their kids to be the next generation of Vanderbilt super fans. He is on the Board of Directors for the Dr. Ronald G. Michels Fellowship Foundation, and he serves on the Young Practitioner Committee of the International Trademark Association. Randy was named to Managing Intellectual Property magazine’s list of IP Stars the last 7 years.

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KEVIN HARTLEY

Kevin is a serial entrepreneur and cereal connoisseur. Put differently, he loves starting businesses and eating cereal. Kevin serves on the Alternative Dispute Resolution Committee of the International Trademark Association. Kevin is a proud Volunteer, having graduated from the University of Tennessee, summa cum laude, with a bachelor’s degree, and the College of Law, magna cum laude, with a concentration in Advocacy and Dispute Resolution. Kevin is a former two-time All-American rugby player. Like most rugby players, he loves musicals. He currently is a board member for the Volunteer Rugby Foundation and the Tennessee Performing Arts Center. He is a self-proclaimed Renaissance Man. His wife disagrees.

Kathryn Yoches

KATHRYN YOCHES*

Yoches loves sports, traveling, and the outdoors. She has visited all thirty MLB stadiums and has been to forty-six (soon to be fifty) states. Needless to say, as Trust Tree’s VP of Legal Operations, she always goes the “extra mile” for clients. In law school, Yoches was a competitor in the International Baseball Arbitration Competition and BMI National Moot Court Competition, where she was a Quarterfinalist and had the Best Runner-Up Brief.  Yoches also externed for Spartan Race, Inc. and The Nashville Predators. Her favorite color is yellow, but she can usually be found out somewhere on a trail surrounded by greenery.

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BILL FERRELL

When Bill is not having fun with his wife and three kids, he spends his time drinking bourbon and helping businesses improve their competitive position and profitability with trademarks. Originally from Kentucky, where bourbon comes from, he graduated with honors with a B.S. in Mechanical Engineering from the Speed Scientific School at the University of Louisville. In 2005, he graduated third in his class from the University of Louisville Brandeis School of Law, where he was editor-in-chief of the Brandeis Law Journal. At Trust Tree, Bill manages the firm’s bourbon collection and uses his engineering skills to streamline the firm’s internal processes to bring costs down for clients. Bill really likes bourbon.

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GEORGE LIFSEY

Yoches loves sports, traveling, and the outdoors. She has visited all thirty MLB stadiums and has been to forty-six (soon to be fifty) states. Needless to say, as Trust Tree’s VP of Legal Operations, she always goes the “extra mile” for clients. In law school, Yoches was a competitor in the International Baseball Arbitration Competition and BMI National Moot Court Competition, where she was a Quarterfinalist and had the Best Runner-Up Brief.  Yoches also externed for Spartan Race, Inc. and The Nashville Predators. Her favorite color is yellow, but she can usually be found out somewhere on a trail surrounded by greenery.

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TYRION

T was found roughing it on the mean streets. He joined Trust Tree as Head of Security, but was recently appointed Hand of the Firm. His responsibilities include licking new friends and cuddling away stress. Guilty pleasures include running on three legs and not coming when called. He shops at Target, but pronounces it Targé. T hates the rain and loves everyone.

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RUFUS

Rufus is an unpaid intern at the firm and is worth every penny. His complete list of skills comprises being hairy without shedding and zoomies.

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In loving memory of BRADY

 

 

*Licensed in Illinois