Sons of Trademarchy

It is now an undisputed fact that bikers love trademarks. I have twice written about the intersection between outlaw motorcycle clubs and trademark law. First, I wrote about how many of these clubs own and litigate federally registered trademarks. The following week, I wrote about how the feds are trying to use trademarks to stop outlaw […]

DraftKings and FanDuel Select Trademark Protection

We love ourselves some fantasy football around the Tree of Trust. We have an office league (Bill’s wife is currently in first place). One or two of us may have even dabbled in daily fantasy sports. You know, the non-gambling, gambling websites where you can enter daily lineups for real cash prizes. You may have […]

Celebrity Chefs Cook Up Trademark Success in Nashville

Nashville is world famous for its music industry, but it’s the culinary scene that’s getting a lot of attention recently. In addition to a vibrant local food scene, celebrity chefs like Jonathan Waxman, Sean Brock, Maneet Chauhan, Dale Levitski, Richard Blais, and Donald Link have all recently opened restaurants. In today’s increasingly competitive restaurant industry, brands […]

Is Hamilton Watch Trolling Hamilton the Musical with Trademark Filing?

It’s no secret that I love me a good musical. That’s why I am super-pumped to be seeing Hamilton in two weeks. The hip-hop musical about one of our nation’s founding fathers is the biggest thing on Broadway since Book of Mormon with the cheap seats going for over $500 a piece on StubHub (I purchased 6 months […]

Don’t Play with Fireball

If you are from the South and ever leave your house, you’ve heard of Fireball. Fireball is a cinnamon flavored whiskey distilled by Sazerac. In addition to being a great drink to sneak into football games on cool, fall days, it’s also replaced Jägermeister as the go-to drink for your buddy who buys everyone shots when everyone’s already had […]

What Apple Did to Protect the Logo for the Apple Watch Sport

Yesterday, Bill wrote a touching post about how we received trademark protection for TRUST TREE on his wedding anniversary. But TRUST TREE shares a trademark birthday with another thing near and dear to our hearts . . . the Apple Watch Sport. Indeed, yesterday, the Apple Watch Sport’s stylized logo was registered as a trademark […]

Trust Tree® Registered on my Anniversary

What a great day! Today, we were granted a federal trademark registration for Trust Tree®! The trademark registration is for the “word mark” TRUST TREE, which protects the words without any limitation on the particular font, style, size, or color. Because word marks offer the broadest protection for trademarks, we always recommend pursuing a registration for a word […]

Kit Kat Kan’t Katch a Break, Loses Trademark Tit for Tat with Cadbury

Willkommen, bienvenue, welcome! Fremde, etranger, stranger. Gluklich zu sehen, je suis enchante, happy to see you, bleibe, reste, stay. Unfortunately, today is not such a great day in the KitKatClub. Why? Because a European court declared that the four-finger shape of the Kit Kat candy bar did not justify a trademark under European law. Nestlé has been […]

#DeepWater: The Branding of Vanderbilt Football

The Vanderbilt football season opens tonight against Western Kentucky. Western is a trendy pick to beat the Commodores, but optimism reigns supreme on West End avenue (at least at this time of year). Vandy running back Ralph Webb is a budding star, and the defense should be considerably better this year with head coach Derrick […]

When Will Google Seek Trademark Protection for Its New Logo?

Yesterday, Google, Inc. (or Alphabet, Inc.?) revealed the new “Google” logo to much excitement. The logo did not disappoint. Indeed, it appears to be a huge hit with branding experts. A huge hit that is not trademarked . . . for now. To date, Google has not filed a trademark application to register the new […]