We love ourselves some fantasy football around the Tree of Trust. We have an office league (Bill’s wife is currently in first place). One or two of us may have even dabbled in daily fantasy sports. You know, the non-gambling, gambling websites where you can enter daily lineups for real cash prizes. You may have heard that the leaders in daily fantasy, DraftKings and FanDuel, have been dealt some recent legal blows. There have been allegations of insider trading and a class action lawsuit against the companies accusing them of fraud and false advertising (among other things). In addition, Nevada ruled that the companies are gambling operators and need to obtain gambling licenses to continue doing business there despite the companies steadfast claims that daily fantasy is a game of skill.
While legal issues abound, there is one thing both companies have locked down – trademark protection. If you want a blueprint for trademark best practices, let DraftKings be your guide. The company has six registered trademarks, including registrations for its name, logo, and mobile app icon. Not far behind, FanDuel has one registration (for its name) and three pending applications.
DraftKings and FanDuel have spent no shortage of advertising money using their trademarks to promote their websites. Their top request – register today. Something we 100% agree with – follow their lead and register your trademarks today!