Articles by: Kevin Hartley

Rebranding in the NBA: Where Bullets Become Wizards

In honor of tipoff to the NBA season, I’m returning to my favorite blog topic: rebranding in sports. For those of you that have followed my blogging exploits (thanks, mom and dad), you may recognize this as my go-to subject. Today, we tackle the Washington Bullets rebranding to the Washington Wizards. […]

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Trust Tree Ad Of the Week: Bryan Wilson, Texas Law Hawk

Here in the Tree, we like to keep our (hawk)eyes out for great branding. From time to time, we are so inspired by a branding effort that we give out our not-really-coveted “Of the Week” award. Today is one of those weeks. Meet Bryan Wilson, the Texas Law Hawk. Earlier this week, […]

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DraftKings and FanDuel Select Trademark Protection

We love ourselves some fantasy football around the Tree of Trust. We have an office league (Bill’s wife is currently in first place). One or two of us may have even dabbled in daily fantasy sports. You know, the non-gambling, gambling websites where you can enter daily lineups for real […]

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What Apple Did to Protect the Logo for the Apple Watch Sport

Yesterday, Bill wrote a touching post about how we received trademark protection for TRUST TREE on his wedding anniversary. But TRUST TREE shares a trademark birthday with another thing near and dear to our hearts . . . the Apple Watch Sport. Indeed, yesterday, the Apple Watch Sport’s stylized logo […]

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Madden 16: Playing for Trademark Protection

Earlier this week, Madden NFL 16 was released. The popular video game franchise developed by EA Sports and named after John Madden was launched in 1988 as “John Madden Football” and rebranded as “Madden” in 1993. In 2005, EA and John Madden agreed to a lifetime deal related to use of […]

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