In honor of tipoff to the NBA season, I’m returning to my favorite blog topic: rebranding in sports. For those of you that have followed my blogging exploits (thanks, mom and dad), you may recognize this as my go-to subject. Today, we tackle the Washington Bullets rebranding to the Washington Wizards. […]
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Trust Tree Ad Of the Week: Bryan Wilson, Texas Law Hawk
Here in the Tree, we like to keep our (hawk)eyes out for great branding. From time to time, we are so inspired by a branding effort that we give out our not-really-coveted “Of the Week” award. Today is one of those weeks. Meet Bryan Wilson, the Texas Law Hawk. Earlier this week, […]
Read MoreDraftKings and FanDuel Select Trademark Protection
We love ourselves some fantasy football around the Tree of Trust. We have an office league (Bill’s wife is currently in first place). One or two of us may have even dabbled in daily fantasy sports. You know, the non-gambling, gambling websites where you can enter daily lineups for real […]
Read MoreIs Hamilton Watch Trolling Hamilton the Musical with Trademark Filing?
It’s no secret that I love me a good musical. That’s why I am super-pumped to be seeing Hamilton in two weeks. The hip-hop musical about one of our nation’s founding fathers is the biggest thing on Broadway since Book of Mormon with the cheap seats going for over $500 a piece on […]
Read MoreWhat Apple Did to Protect the Logo for the Apple Watch Sport
Yesterday, Bill wrote a touching post about how we received trademark protection for TRUST TREE on his wedding anniversary. But TRUST TREE shares a trademark birthday with another thing near and dear to our hearts . . . the Apple Watch Sport. Indeed, yesterday, the Apple Watch Sport’s stylized logo […]
Read MoreKit Kat Kan’t Katch a Break, Loses Trademark Tit for Tat with Cadbury
Willkommen, bienvenue, welcome! Fremde, etranger, stranger. Gluklich zu sehen, je suis enchante, happy to see you, bleibe, reste, stay. Unfortunately, today is not such a great day in the KitKatClub. Why? Because a European court declared that the four-finger shape of the Kit Kat candy bar did not justify a trademark under […]
Read MoreWhen Will Google Seek Trademark Protection for Its New Logo?
Yesterday, Google, Inc. (or Alphabet, Inc.?) revealed the new “Google” logo to much excitement. The logo did not disappoint. Indeed, it appears to be a huge hit with branding experts. A huge hit that is not trademarked . . . for now. To date, Google has not filed a trademark […]
Read MoreMadden 16: Playing for Trademark Protection
Earlier this week, Madden NFL 16 was released. The popular video game franchise developed by EA Sports and named after John Madden was launched in 1988 as “John Madden Football” and rebranded as “Madden” in 1993. In 2005, EA and John Madden agreed to a lifetime deal related to use of […]
Read MoreKentucky Fried Chicken Rebrands by Going Retro (and Meta)
One of my earliest memories is from a road trip my family took to Washington D.C. On the way to our nation’s capitol, we hit many highlights of American culture, including a stop at Kentucky Fried Chicken. I will never forget that stop at KFC. Why? Because – after all the greasy, […]
Read MoreUnder Armour Protects Jordan Spieth Investment with Trademarks
You may have heard that Jordan Spieth is having a pretty good year. Under Armour, which Spieth endorses, is also having a good year. The company’s stock price is way up. Its CEO recently credited three of its endorses for the boom: Steph Curry, Misty Copeland, and Jordan Spieth. As it did with […]
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