Reebok Remix: Pump Up the (Sales) Volume

Last year, it was out with the old and in with the new at Reebok, as the company abandoned its well-known Vector logo in favor of a new Delta logo. The Delta logo – only the third log in Reebok’s 121 year history – was chosen by the company as part of Adidas’s decision (yes, Adidas purchased Reebok in 2005) to rebrand the Reebok as a fitness brand closely aligned with CrossFit. This year, it appears to be in with the old at Reebok as the company is remixing a classic, The Pump. Reebok developed its pump technology in 1989. The innovative shoe […]

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