Obviously, we believe that selecting a great trademark is one of the most important things you can do for your business. Now, that belief is backed by science. A new study by the Institute for Experimental Business Psychology at Leuphana University of Lueneburg (which, incidentally, is the lab that created our Director of Finance and Accounting, George Lifsey) […]
Earlier this week, Madden NFL 16 was released. The popular video game franchise developed by EA Sports and named after John Madden was launched in 1988 as “John Madden Football” and rebranded as “Madden” in 1993. In 2005, EA and John Madden agreed to a lifetime deal related to use of his name for the game. […]
Brands are often the most valuable assets that celebrities own, driving demand and building relationships with fans, customers, and partners. This is known as “goodwill.” A trademark is, by definition, an embodiment of this goodwill. Given the importance of trademarks to brand protection, celebrities often pursue federal registrations to protect their reputations, prevent consumer confusion, and […]
One of my earliest memories is from a road trip my family took to Washington D.C. On the way to our nation’s capitol, we hit many highlights of American culture, including a stop at Kentucky Fried Chicken. I will never forget that stop at KFC. Why? Because – after all the greasy, goodness had been consumed and […]
You may have heard that Jordan Spieth is having a pretty good year. Under Armour, which Spieth endorses, is also having a good year. The company’s stock price is way up. Its CEO recently credited three of its endorses for the boom: Steph Curry, Misty Copeland, and Jordan Spieth. As it did with Steph Curry, Under Armour appears […]
Yesterday, HBO dropped a teaser for a its new TV show Vinyl. The show, which will premiere next year, is brought to you by the superstar team of Martin Scorsese, Mick Jagger, and Terence Winter (of Boardwalk Empire and Sopranos fame). HBO describes the show, set in 1970s New York, as follows: A ride through the sex- and […]
I had the great pleasure of participating in a panel presentation about trademark searching this morning at the American Bar Association’s Annual Meeting in Chicago. As you may know, I regularly blog about this subject. The panel provided a thorough overview of trademark searches; including information about why searches are vital, how to properly conduct a trademark search, how searches are […]
On Friday, Mission: Impossible Rogue Nation hits theaters. As we have written before, trademarks are important to blockbuster movies, a fact not lost on Paramount Pictures. Indeed, the studio has obtained six trademark registrations related to the Mission: Impossible franchise and has a pending application for Mission: Impossible Rogue Nation. More like mission not so impossible. We could go on-and-on […]
It’s National Hot Dog Day! The origin of this holiday is unclear, but considering July is National Hot Dog Month, I suppose it makes sense to have it all culminate in a single day. Of course, as the father of two young children, I sometimes feels like National Hot Dog Day is everyday. The frankfurter […]
The legendary Rasputin is synonymous with a variety of immoral and evil practices. You wouldn’t normally build a brand around a guy known as the “Mad Monk,” but that didn’t stop North Coast Brewing from naming a beer after him or Corsair Artisan Distillery from naming a whiskey after him. North Coast Brewing’s Old Rasputin beer is supposedly well regarded in craft beer […]
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