I had the great pleasure of participating in a panel presentation about trademark searching this morning at the American Bar Association’s Annual Meeting in Chicago. As you may know, I regularly blog about this subject.

The panel provided a thorough overview of trademark searches; including information about why searches are vital, how to properly conduct a trademark search, how searches are treated during litigation, the difference between preliminary and full searches, and what to consider when presenting a trademark search opinion to a client.

I discussed preliminary and full searches. In particular, I focused on some of the exciting new offerings from companies such as TrademarkNow and TrademarkVision.

The ABA is planning to turn the panel presentation into a webinar in case you would like see it.