Uber Logo Uber Alles

Uber Logo on Phone

The Uber logo has changed again. This time, for the better. As you may remember, way back in 2016 Uber changed its “U” logo to a more “futuristic” design. The Internet, kind soul that it is, immediately noticed that when turned 90 degrees, the logo looked like a certain part of the human anatomy: https://gizmodo.com/ubers-new-logo-its-an-asshole-1756692669. […]

Kappa Sigma Launches New Webpage For Official Logos

The Kappa Sigma fraternity recently unveiled a central location for all of its official logos. All of the official Kappa Sigma logos can now be found on the fraternity’s website. Kappa Sigma wants its members to use the official logos to keep consistent branding throughout the entire fraternity. This helps Kappa Sigma distinguish itself from […]

New Book Offers Deep Dive into Logo Design

Trademarks are a pretty rich subject. Proof: A Slate magazine article reports that famous graphic designer Jens Müller is releasing a book that traces the roots of modernist design influences on corporate logos. The book, Logo Modernism, includes a history of corporate logos and other logo-related essays. The main feature of the book is a beautiful catalogue […]

Boom Beach Logo Lesson

Our director of Accounting and Finance, George, recently got me into a mobile game called “Boom Beach.” Boom Beach is a combat strategy game set in fictional tropical islands. In the game, you build and develop your island base with troops, ships, defenses and other resources. You can attack evil “Blackguard” bases or other players near you. You […]