New Book Offers Deep Dive into Logo Design

Trademarks are a pretty rich subject. Proof: A Slate magazine article reports that famous graphic designer Jens Müller is releasing a book that traces the roots of modernist design influences on corporate logos.

The book, Logo Modernism, includes a history of corporate logos and other logo-related essays. The main feature of the book is a beautiful catalogue of 6,000 modernist trademarks, which makes a convincing argument that implementing a clean, simple, aesthetic for your logo is still a good idea today. Plus, seeing logos as little works of art makes us proud to make our living protecting them.

Logo Modernism is expected to be out next month and is available for pre-order at Amazon.