Navigating the world of trademarks can be a labyrinthine endeavor. As a trademark attorney, I’ve encountered numerous pitfalls and challenges that businesses and individuals alike face when trying to protect their brands. Through my experience, I’ve identified five critical missteps to avoid in this intricate field. Here are five things I wouldn’t do as a […]
It’s hard to believe that a late-night street interview on the wild streets of Nashville could unleash a bar exam’s worth of trademark issues, but that is precisely what is unfolding with the internet’s latest superstar, “Hawk Tuah Girl.” The Hawk Tuah Girl is Hailey Welch, who gained internet fame after a humorous and candid […]
Bears have always been my favorite wild animal, so I was stoked to find out that black bears have been spotted in Middle Tennessee and even in Nashville. As sightings began to spread from Spring Hill to counties north of Nashville, my happiness turned to concern. What should I do if I happen upon a […]
Here in The Tree, we love Apple products. We anxiously await any new updates to the hardware or software. We are also goofballs, so we were very excited to download iOS 12 and use the new Memoji feature. “Memoji” is a portmanteau of “me” and “emoji”. The feature allows you to shoot live video of […]
The Uber logo has changed again. This time, for the better. As you may remember, way back in 2016 Uber changed its “U” logo to a more “futuristic” design. The Internet, kind soul that it is, immediately noticed that when turned 90 degrees, the logo looked like a certain part of the human anatomy: https://gizmodo.com/ubers-new-logo-its-an-asshole-1756692669. […]
There is no doubt that the marijuana business is a budding industry. Negative public opinions about marijuana have faded and more and more states are legalizing its medical and recreational use. New businesses are seeking the pot of gold at the end of the legal marijuana rainbow by pushing marijuana use into the mainstream. One […]
Usually things just get more expensive over time, so it’s always great news when something comes down in price. That’s especially true with something as notoriously expensive as trademark searching. So, we were tickled to find out that our search provider, TrademarkNow, is going to be offering a free search! Trademark searching is the most […]
It doesn’t happen very often, but a judge has awarded attorneys’ fees in a trademark case. For years now, San Diego Comic Con has been in a dispute with Salt Lake Comic Con over San Diego Comic Con’s COMIC-CON trademark (Back in 2014, resident cosplay expert, furry aficionado, and larping champion Kevin Hartley wrote about […]
As a trademark owner, you need to enforce your rights or you could potentially lose them, but sending out trademark cease and desist letters can be tricky. These letters can wind up circulated widely on social media, and every couple of months it seems like one devolves into a PR catastrophe. This episode of Cease […]
Today, the 9th Circuit Court of Appeals ended Empire record label’s trademark infringement lawsuit against 20th Century Fox Television over the name of the television show “Empire,” on First Amendment grounds. The record label, Empire Distribution Inc., which reps hip-hop artists like Kendrick Lamar and Snoop Dogg (and is not the fictitious record store) had […]
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