AM General, has sued Activision Blizzard Inc., the maker of the popular video game “Call of Duty” for trademark infringement for using images of its Humvee military vehicles in the game. The Humvee (short for High Mobility Multipurpose Wheeled Vehicles) has been widely used by the US military for years, and is a favorite of barbarian-turned-governer, Arnold Schwarzenegger. […]
Today, I am participating in the American Bar Association webinar, “All Clear? Practical Tips for Trademark Searches and Opinions.” The program runs from 1:00 – 2:30 PM ET and will discuss the following topics: How to properly conduct a trademark search How searches are treated during litigation The difference between preliminary and full searches What […]
It’s college football rivalry week at Trust Tree! My Vanderbilt Commodores travel to Knoxville this weekend to take on Kevin and George’s University of Tennessee Volunteers. It’s the 110th contest between the schools, and UT leads the series 74–30–5. UT is a 17.5 point favorite with an over/under of 40.5. Given Vandy’s offensive struggles, I suggest […]
It’s no secret that we are big fans of trademarks, but we understand that it’s not an exciting topic for most folks. So, we were super excited to see trademarks become the center piece of a widely-discussed Twitter beef between two NFL teams this Saturday. The feud started when the Redskins foolishly decided to go after […]
A million dollars isn’t cool, you know what’s cool? A billion dollars . . . and The Hunger Games film franchise has already grossed over $2 billion. That number is expected to increase dramatically after the final film premieres tomorrow. You know what else is cool? Trademarks! And The Hunger Games is not starving for trademarks. […]
A few weeks ago, I wrote about how Sturgis Motorcycle Rally had sued Walmart and Rushmore Photo and Gifts for use of the “Sturgis” trademark. I also pointed out that I seemed to be writing a lot about motorcycle clubs and trademarks. So, when I saw that a jury had reached a verdict in the case, […]
Earlier today, I got word that an event I am attending on Saturday is, in the words of JT and Jay Z, a “Suit & Tie” affair. I feel the same way about ties that Sir Richard Branson does. One of my favorite things about life in the Tree of Trust is that ties are […]
The Music City Miracle. The Band is on the Field. The Miami-Duke Debacle. Americans love watching football players lateral the ball. Of course, that is the foundation of an entire sport. Rugby – the fastest growing sport in the world. And the biggest event in rugby – The Rugby World Cup – concluded last week […]
Halloween is almost here. Have you picked out your costume yet? According to the National Retail Federation, consumers plan to spend an average of $27.33 on Halloween costumes for the whole family, and a total of $2.5 billion on store-bought, homemade, large and small costumes. It’s estimated that 68 million Americans will dress up this […]
In honor of tipoff to the NBA season, I’m returning to my favorite blog topic: rebranding in sports. For those of you that have followed my blogging exploits (thanks, mom and dad), you may recognize this as my go-to subject. Today, we tackle the Washington Bullets rebranding to the Washington Wizards. It is one of the […]
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