Yesterday, Google, Inc. (or Alphabet, Inc.?) revealed the new “Google” logo to much excitement. The logo did not disappoint. Indeed, it appears to be a huge hit with branding experts. A huge hit that is not trademarked . . . for now. To date, Google has not filed a trademark application to register the new […]
Obviously, we believe that selecting a great trademark is one of the most important things you can do for your business. Now, that belief is backed by science. A new study by the Institute for Experimental Business Psychology at Leuphana University of Lueneburg (which, incidentally, is the lab that created our Director of Finance and Accounting, George Lifsey) […]
I bleed black and gold, but Vanderbilt is not the only school that I support. I also have a soft spot in my heart for the University of Maryland. I grew up in Baltimore, which is the furthest thing from a college town that you can get. Other than college lacrosse, college sports weren’t generally […]
Is there any more powerful brand than that of world’s-greatest-basketball-player-ever, M****** J*****? His uniform style saved the world from NBA short-shorts. People have killed for shoes with his name on them. Although he hasn’t played basketball since 1998, he made more than $100 million in 2014 for the use of his brand. And on Friday, a jury awarded M****** […]
Brands are often the most valuable assets that celebrities own, driving demand and building relationships with fans, customers, and partners. This is known as “goodwill.” A trademark is, by definition, an embodiment of this goodwill. Given the importance of trademarks to brand protection, celebrities often pursue federal registrations to protect their reputations, prevent consumer confusion, and […]
One of my earliest memories is from a road trip my family took to Washington D.C. On the way to our nation’s capitol, we hit many highlights of American culture, including a stop at Kentucky Fried Chicken. I will never forget that stop at KFC. Why? Because – after all the greasy, goodness had been consumed and […]
This year marks the 100 year anniversary of the most famous packaging design of all time: the Coca-Cola bottle. In honor of the event, Robert Klara over at AdWeek has an excellent article on the history of the Coke bottle. According to the article, the iconic design was selected from attempts from ten glass companies to […]
You may have heard that Jordan Spieth is having a pretty good year. Under Armour, which Spieth endorses, is also having a good year. The company’s stock price is way up. Its CEO recently credited three of its endorses for the boom: Steph Curry, Misty Copeland, and Jordan Spieth. As it did with Steph Curry, Under Armour appears […]
The big bucks brands spend to use FIFA’s trademarks likely impacted Sepp Blatter’s decision to resign. A week ago today (on May 27), United States prosecutors issued an indictment accusing nine FIFA officials and five other executives of racketeering, wire fraud, money laundering, and other charges relating to more than $150 million in bribes. Simultaneously, Swiss […]
Etsy faces fraud lawsuit from investors over possible trademark issues. In April, proving the doubters wrong, my girlfriend agreed to marry me. Please pray for her. A few days later, she sent me this picture: It appears that a new right of passage for every bride-to-be is to receive/order a shirt where the word fiancé(e) […]
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