Articles by: Kevin Hartley

ESPN and Deadspin Set for Showdown over Grantland Trademark

Last Friday, ESPN gave bloggers everywhere something to write about when it abruptly jettisoned arguably its best known personality, Bill Simmons. Deadspin – a direct competitor with ESPN’s online properties – has spilled a Simmonsesque amount of ink since the news broke, publishing no less than 10 posts related to the subject. The […]

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Qwikster About Face: Netflix’s Non-Rebrand Rebrand

I have been known to binge-watch a TV season or ten. My most recent conquests were Season 3 of House of Cards, The Honourable Woman, and Season 1 of Unbreakable Kimmy Schmidt. All were served up by Netflix. Not Qwikster. Remember Qwikster? It was the name chosen to rebrand Netflix’s DVD-by-mail service, which was […]

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J.J. Watt Jumps and Reebok Pumps

A few weeks ago we wrote about Reebok bringing back its iconic Pump sneaker with the ZPump. Monday morning, NFL star J.J. Watt and Reebok announced a new partnership. Monday afternoon, J.J. Watt and Reebok went viral with this video of the 6′ 5″, 290 pound Watt in his Reebok ZPumps completing […]

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First Annual Summer Movie Blockbuster Trademark Extravaganza

In a world where blockbusters are about more than just movies, we proudly bring you our First Annual Summer Movie Blockbuster Trademark Extravaganza! Come for the fun trademark facts, stay for the trailers. In 2014, the Summer box office grossed over $4 billion. The top five grossing movies were: Guardians of […]

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Reebok Remix: Pump Up the (Sales) Volume

Last year, it was out with the old and in with the new at Reebok, as the company abandoned its well-known Vector logo in favor of a new Delta logo. The Delta logo – only the third log in Reebok’s 121 year history – was chosen by the company as part of […]

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