Here in the Tree, we like to keep our (hawk)eyes out for great branding. From time to time, we are so inspired by a branding effort that we give out our not-really-coveted “Of the Week” award.

Today is one of those weeks. Meet Bryan Wilson, the Texas Law Hawk.

Earlier this week, the Law Hawk dropped this advertising gem on the world.

While Mr. Wilson can be our only inaugural “Of the Week” award winner, we are all winners because of his bold branding. Hopefully, he gets his talons on trademark protection for “the Law Hawk” soon. Caw, caw.