Part of my job is trademark enforcement, which typically involves sending cease-and-desist letters to infringers. Some lawyers take a slash-and-burn approach, threatening to rain legal hellfire down on the infringer if they don’t cease and desist. Others prefer an academic format, with letters that resemble a legal treatise on trademark infringement and unfair competition. Personally, […]
The Amazon Brand Registry helps brand owners protect their trademarks on Amazon. Enrollment gives brand owners access to powerful tools, including proprietary text and image search, and increased authority over product listings with their brand name. Amazon also runs an “IP Accelerator Program” that connects brand owners with a small network of law firms that […]
Before starting our law firm, we spent several hours brainstorming names. We didn’t want to use the traditional law firm naming convention of using the surnames of the founding partners. As trademark lawyers, we push our clients to select distinctive trademarks. They are the best and strongest trademarks from a legal perspective. So, we wanted […]
The “participation trophy” is supposedly a hallmark of youth sports these days. It’s often cited as a reason for our young people getting “soft” in a world where only winning and losing matters. My kids are 12 and 9 and play many sports (sometimes it feels like all of them). I’ve yet to see a […]
Growing up in Baltimore, the Orioles were my first sports love. I first got hooked in 1983 when they won the World Series … coincidentally, the same year the Colts played their last season in Baltimore (Bob Irsay, curse thy name!). The “worst to first” team in 1989 renewed my love of the franchise, and […]
After 23 years, the U.S. Patent and Trademark Office is retiring its trademark electronic search system. Or, in government speak, the USPTO is retiring TESS. Supposedly, the retirement is not voluntary. TESS relies on a backend system and programming language that will no longer be supported. I don’t know about the backend and programming language, […]
Trivia time! Can you name the first candy bar in the United States to feature a collection of ingredients? Hint: It’s made here in Nashville. Give up? It’s the Goo Goo Cluster. Recently, a friend celebrated his birthday by planning some “tourist in your own town” activities. This included taking a trolley down to the […]
In today’s digital marketplace, brand owners must safeguard their intellectual property rights. If you sell or plan to sell products on Amazon, enrolling your trademark in the Amazon Brand Registry can be a game-changer. The Amazon Brand Registry helps brand owners protect their trademarks on Amazon. Enrollment gives brand owners access to powerful tools, including […]
Ciao from Italy! I’m currently on a multi-generational family trip. So what does this have to do with trademarks? Well, during a visit to the Uffizi Gallery in Florence, I stumbled upon a fascinating connection between Renaissance artwork and early examples of advertising and marketing. Trademarks in Renaissance Art Italian Renaissance painting was not merely […]
After I heard that Elon Musk would rebrand Twitter as X, I did what many nerdy trademark lawyers did: I checked the U.S. Patent and Trademark Office database for any recent X trademark filings by Twitter or X Corp. I didn’t find any, which is not necessarily unusual. Sometimes multinational companies will first file outside […]
Trust Tree Legal, P.C.
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798 Berry Road #41400
Nashville, TN 37204
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