I bleed black and gold, but Vanderbilt is not the only school that I support. I also have a soft spot in my heart for the University of Maryland. I grew up in Baltimore, which is the furthest thing from a college town that you can get. Other than college lacrosse, college sports weren’t generally on my radar screen until a Middle School friend invited me to a Maryland basketball game. At Cole Field House, I got to see Walt “The Wizard” Williams’ Terps take on Rodney Rogers’ Wake Forest team. After that, I was hooked. In those days, Maryland’s […]
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Under Armour Protects Jordan Spieth Investment with Trademarks
You may have heard that Jordan Spieth is having a pretty good year. Under Armour, which Spieth endorses, is also having a good year. The company’s stock price is way up. Its CEO recently credited three of its endorses for the boom: Steph Curry, Misty Copeland, and Jordan Spieth. As it did with Steph Curry, Under Armour appears to want to create a larger brand around Spieth via a trademarked logo. In late July, Under Armour filed three trademark applications for the pictured logo, which incorporates Spieth’s initials. The company used a similar convention when creating logos for Steph Curry (pictured) and Cam Newton. Based […]
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