A few weeks ago we wrote about Reebok bringing back its iconic Pump sneaker with the ZPump. Monday morning, NFL star J.J. Watt and Reebok announced a new partnership. Monday afternoon, J.J. Watt and Reebok went viral with this video of the 6′ 5″, 290 pound Watt in his Reebok ZPumps completing a flat-footed box jump onto a middle-schooler . . . OK, a 5′ 1″ stack of pads. You get my point. Big man. Jump high. After completing the record-breaking jump, Watt gave the Reebok brand a little CPR by pumping up his shoes and crediting his ZPumps for the fete. Just […]
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Reebok Remix: Pump Up the (Sales) Volume
Last year, it was out with the old and in with the new at Reebok, as the company abandoned its well-known Vector logo in favor of a new Delta logo. The Delta logo – only the third log in Reebok’s 121 year history – was chosen by the company as part of Adidas’s decision (yes, Adidas purchased Reebok in 2005) to rebrand the Reebok as a fitness brand closely aligned with CrossFit. This year, it appears to be in with the old at Reebok as the company is remixing a classic, The Pump. Reebok developed its pump technology in 1989. The innovative shoe […]
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