Post Tagged with: "poke bowl"

Poke Bowl

Don’t Poke the Bear- The Aloha Poke Co. Trademark

As a trademark owner, you need to enforce your rights or you could potentially lose them, but sending out trademark cease and desist letters can be tricky. These letters can wind up circulated widely on social media, and every couple of months it seems like one devolves into a PR catastrophe. This episode of Cease and Desist Letters Gone Wrong involves the Hawaiian dish “poke”. Poke consists of cubed raw fish, rice, and sauce. It’s delicious and relatively healthy so, through the magic of capitalism, poke restaurants have sprung up all over the country. One of these poke restaurants, Aloha [...]
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