Post Tagged with: "Misty Copeland"

Under Armour Protects Jordan Spieth Investment with Trademarks

You may have heard that Jordan Spieth is having a pretty good year. Under Armour, which Spieth endorses, is also having a good year. The company’s stock price is way up. Its CEO recently credited three of its endorses for the boom: Steph Curry, Misty Copeland, and Jordan Spieth. As it did with Steph Curry, Under Armour appears to want to create a larger brand around Spieth via a trademarked logo. In late July, Under Armour filed three trademark applications for the pictured logo, which incorporates Spieth’s initials. The company used a similar convention when creating logos for Steph Curry (pictured) and Cam Newton. Based […]

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