Post Tagged with: "Jennifer Lawrence"

The Hunger Games: Trademark Victors

A million dollars isn’t cool, you know what’s cool? A billion dollars . . . and The Hunger Games film franchise has already grossed over $2 billion. That number is expected to increase dramatically after the final film premieres tomorrow. You know what else is cool? Trademarks! And The Hunger Games is not starving for trademarks. In fact, the company that owns the franchises trademarks – District 12, LLC – is approaching 200 federally registered trademarks. Why so many trademarks? As we have discussed before, movie franchises are big business beyond film. There is tons of Hunger Games-related merchandise. Recently, it was announced that […]

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