Yesterday, Google, Inc. (or Alphabet, Inc.?) revealed the new “Google” logo to much excitement. The logo did not disappoint. Indeed, it appears to be a huge hit with branding experts. A huge hit that is not trademarked . . . for now. To date, Google has not filed a trademark application to register the new logo. (Also, no word whether Alphabet will be the owner of future Google-related trademark applications.) This is surprising for multiple reasons: One – According to Forbes, Google has the most valuable trademark, worth an estimated $44.3 billion. Two – Google has over 70 pending or […]