Post Tagged with: "Alphabet"

When Will Google Seek Trademark Protection for Its New Logo?

Yesterday, Google, Inc. (or Alphabet, Inc.?) revealed the new “Google” logo to much excitement. The logo did not disappoint. Indeed, it appears to be a huge hit with branding experts. A huge hit that is not trademarked . . . for now. To date, Google has not filed a trademark application to register the new logo. (Also, no word whether Alphabet will be the owner of future Google-related trademark applications.) This is surprising for multiple reasons: One – According to Forbes, Google has the most valuable trademark, worth an estimated $44.3 billion. Two – Google has over 70 pending or […]

Read More