Under Armour Builds Brand With University of Maryland Partnership

I bleed black and gold, but Vanderbilt is not the only school that I support. I also have a soft spot in my heart for the University of Maryland. I grew up in Baltimore, which is the furthest thing from a college town that you can get. Other than college lacrosse, college sports weren’t generally […]

The Role FIFA’s Trademarks Played in FIFA President’s Resignation

The big bucks brands spend to use FIFA’s trademarks likely impacted Sepp Blatter’s decision to resign. A week ago today (on May 27), United States prosecutors issued an indictment accusing nine FIFA officials and five other executives of racketeering, wire fraud, money laundering, and other charges relating to more than $150 million in bribes. Simultaneously, Swiss […]

J.J. Watt Jumps and Reebok Pumps

A few weeks ago we wrote about Reebok bringing back its iconic Pump sneaker with the ZPump. Monday morning, NFL star J.J. Watt and Reebok announced a new partnership. Monday afternoon, J.J. Watt and Reebok went viral with this video of the 6′ 5″, 290 pound Watt in his Reebok ZPumps completing a flat-footed box jump onto a […]