Post Tagged with: "Adidas"

Under Armour Builds Brand With University of Maryland Partnership

I bleed black and gold, but Vanderbilt is not the only school that I support. I also have a soft spot in my heart for the University of Maryland. I grew up in Baltimore, which is the furthest thing from a college town that you can get. Other than college lacrosse, college sports weren’t generally on my radar screen until a Middle School friend invited me to a Maryland basketball game. At Cole Field House, I got to see Walt “The Wizard” Williams’ Terps take on Rodney Rogers’ Wake Forest team. After that, I was hooked. In those days, Maryland’s […]

Read More

The Role FIFA’s Trademarks Played in FIFA President’s Resignation

The big bucks brands spend to use FIFA’s trademarks likely impacted Sepp Blatter’s decision to resign. A week ago today (on May 27), United States prosecutors issued an indictment accusing nine FIFA officials and five other executives of racketeering, wire fraud, money laundering, and other charges relating to more than $150 million in bribes. Simultaneously, Swiss authorities announced an investigation into the bidding process for the 2018 and 2022 World Cups. Most big soccer fans will tell you, FIFA had it coming. Despite the ongoing corruption scandal, on Friday, the much maligned President of FIFA, Sepp Blatter, was re-elected to a […]

Read More

J.J. Watt Jumps and Reebok Pumps

A few weeks ago we wrote about Reebok bringing back its iconic Pump sneaker with the ZPump. Monday morning, NFL star J.J. Watt and Reebok announced a new partnership. Monday afternoon, J.J. Watt and Reebok went viral with this video of the 6′ 5″, 290 pound Watt in his Reebok ZPumps completing a flat-footed box jump onto a middle-schooler . . . OK, a  5′ 1″ stack of pads. You get my point. Big man. Jump high. After completing the record-breaking jump, Watt gave the Reebok brand a little CPR by pumping up his shoes and crediting his ZPumps for the fete. Just […]

Read More