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Amazon Brand Registry in 5 Steps

There are something like a bajillion articles on the interwebs about the Amazon Brand Registry. We decided to make the shortest one possible. Now, even the busiest Amazon seller can understand what’s required. Here's the absolute bare minimum you need to know about the Amazon Brand Registry: Who cares? Only people who sell on Amazon should care about this. WTF is it? It’s a brand registration that Amazon runs. It's the only practical way to protect your brand from scoundrels (like counterfeiters and infringers) on Amazon. How do I do it? 1. Pick a trademark that has letters. Amazon requires [...]
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Trademark scams

Trademark scams take the form of solicitations from official-sounding organizations for trademark monitoring services, legal services, recordation services with U.S. Customs and Border Protection, and registration services in the company’s own private registry.   So how do you avoid getting duped by a trademark scammer? First of all, all official government correspondence will be from the “United States Patent and Trademark Office” in Alexandria, VA, and if by email, specifically from the domain “@uspto.gov.” Secondly, if you hired a lawyer to file your application, the lawyer will be the correspondence for all official communications. You should not receive anything directly [...]
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Registering trademarks with Customs and Border Patrol

So you just received a registration certificate for your trademark from the U.S. Patent and Trademark Office (USPTO). Now what? Another important form of protection for your trademark registration can be obtained from U.S. Customs and Border Protection (CBP). CBP is not only tasked with safeguarding America's borders, but it's also responsible for safeguarding America's trademarks from overseas infringers. CBP examines cargo entering the United States to ensure that it is in compliance with a variety of laws. This includes determining whether or not an importation infringes on someone else's intellectual property rights. CBP maintains a database of trademarks, trade [...]
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How to claim your name on social media

Federal trademark registration provides important legal benefits such as a presumption of nationwide validity and the right to use the ® symbol. Federal registration can also be instrumental in enforcing rights with social networking services. Several of the services—such as Facebook, Instagram, and YouTube—suggest trademark holders first try to resolve the issue with the user in question, and then, if the dispute cannot be resolved informally, outline requirements for filing trademark complaints. The complaint forms ask for federal trademark registration details. Even though a registration is not required to file a complaint, it is very difficult (if not impossible) to [...]
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Proper trademark use

Unlike other forms of intellectual property, trademarks, if used properly, can last forever. If used improperly, trademark rights can become generic. The International Trademark Association (“INTA”) developed a handy test for helping non-lawyers remember how to use a trademark properly. It’s called the A.C.I.D. Test: Adjective: Trademarks should always be used as an adjective, not a noun. Consistent: Trademarks should be used the same way each time. Identification: Always indicate that the word is being used as a trademark by using the ® symbol for federally registered trademarks and ™ for unregistered marks. Distinctive: Always display the trademark in a [...]
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