There are something like a bajillion articles on the interwebs about the Amazon Brand Registry. We decided to make the shortest one possible. Now, even the busiest Amazon seller can understand what’s required. Here’s the absolute bare minimum you need to know about the Amazon Brand Registry: Who cares? Only people who sell on Amazon […]
You can trademark a person’s name. In fact, you can trademark someone else’s name. But, if you want to register a trademark that includes the name, nickname, portrait, or signature of a living individual, there are a few things you need to know. In additional to the usual filing requirements, you need permission to trademark […]
After you figure out your branding, you need to pick a company name that evokes that brand. Picking a good company name at the outset will maximize the value of your company name and will prevent a whole host of problems. Selecting and clearing good company names can be a frustrating and time consuming process, […]
The USPTO uses the International classification of goods and services for trademarks, which divides goods and services into 45 categories below. A more detailed explanation of the International classification of goods and services is available on the USPTO website. GOODS Class 1 Chemicals used in industry, science and photography, as well as in agriculture, horticulture […]
We made a handy-dandy trademark glossary of trademark terms, with definitions in plain English.
Distinctive packaging can drive sales, but it can also lead to knockoffs. Imitation may be the sincerest form of flattery, but it kills value in the branding world. How you protect your packaging can have a tremendous impact on the return you will obtain from your business. The best way to protect your packaging is with […]
Trademark scams take the form of solicitations from official-sounding organizations for trademark monitoring services, legal services, recordation services with U.S. Customs and Border Protection, and registration services in the company’s own private registry. So how do you avoid getting duped by a trademark scammer? First of all, all official government correspondence will be from the […]
Every business spends loads of resources educating customers on the value of its products, building brand loyalty, addressing customer issues, and distinguishing itself from its competitors. The point of all this effort is to build up goodwill and customer loyalty, which invariably lead to a long-lasting and profitable business. No matter the particular industry, that […]
How To Do A USPTO Search Let’s walk through the mechanics of searching a trademark on the USPTO database. We’re based in Nashville, and we’re surrounded by distilleries. Let’s say that one of these distilleries comes up with the following tag line for one of its products: THE GRAND OLD DRINK OF THE SOUTH. To […]
Let’s walk through the mechanics of doing a logo search on the USPTO database. In this example, we will assume that you want to use the logo below for legal services. To run a search on this logo, you should first navigate to the USPTO website. Click on “Trademarks” and select “Searching Trademarks”. Navigate to the […]
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