Before starting our law firm, we spent several hours brainstorming names. We didn’t want to use the traditional law firm naming convention of using the surnames of the founding partners. As trademark lawyers, we push our clients to select distinctive trademarks. They are the best and strongest trademarks from a legal perspective. So, we wanted to practice what we preach. We’re dog people. And one of the early contenders was Bird Dog. However, we ultimately settled on Trust Tree, which was popularized in this scene from the movie Old School: When discussing sensitive subjects, we would jokingly describe ourselves as […]