Nearly 6 weeks have passed since American Pharoah’s historic victory in the Belmont Stakes to become the first Triple Crown winner in 37 years. So what’s next for the racehorse with the famously misspelled name? Living a life of luxury on a horse farm as a stud? Not yet. He is set to return to racing […]
Yesterday, Bill mentioned that LG recently filed a bunch of hair-related trademarks for use with mobile phones and computers. Today, we bring you the definitive rankings of the hairstyles LG intends to use as trademarks. 4. The Beehive Resident Trust Tree expert, Dr. Wik I. Pedia, describes the beehive as “a woman’s hairstyle in which long […]
Things on the field have been pretty bad for Washington D.C.’s NFL team the past few years. Things off the field have been worse. In June 2014, the Trademark Trial and Appeal Board (TTAB) ruled that six federal registrations for the “Redskins” trademarks must be cancelled after finding that the term was disparaging of Native Americans. Today, the team’s losing […]
Last week, I reported on the U.S. Patent and Trademark Office’s rejection of the federal trademark application for the State of Tennessee’s boring new logo. Essentially, the USPTO found that the logo was too weak to have any trademark significance. And the State of Tennessee apparently agrees. This week, the state responded to the rejection […]
Last week, we discussed how a consent agreement allowed The Rolling Stones and Rolling Stone magazine to trademark their respective names. This week, we look at when and why it makes sense to enter into such a consent agreement. As the Rolling Stones famously put it, “You can’t always get what you want. But if you try sometimes […]
The State of Tennessee made news recently when it unveiled a new logo. The news wasn’t that Tennessee is adopting a boring, new logo, but the fact that the logo cost $46,000 to develop. You read that right. $46,000. As you can imagine, watchdog groups are having a field day. The logo looks like something […]
Consent agreements are a practical way for two parties with similar or identical trademarks to overcome a rejection for likelihood of confusion. Let’s learn by way of example. The Rolling Stones are playing in our hometown tonight. At least one member of the Trust Tree team will be in the crowd. The concert got me thinking […]
Everything is awesome at Lego today. The General Court of the European Union has upheld Lego’s trademark on the design of the little people that come with their brick sets. The trademark was being challenged by Lego competitor Best-Lock (the real news here is that there are Lego competitors). The court found that the holes in the feet […]
The big bucks brands spend to use FIFA’s trademarks likely impacted Sepp Blatter’s decision to resign. A week ago today (on May 27), United States prosecutors issued an indictment accusing nine FIFA officials and five other executives of racketeering, wire fraud, money laundering, and other charges relating to more than $150 million in bribes. Simultaneously, Swiss […]
The Tony Awards provide a great reminder that now is the perfect time to protect your trademarks. As the resident theatre nerd at Trust Tree, I love this time of year. Tony time. I also love any excuse to write about two of my favorites things in one post: trademarks and musicals. You may not […]
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