Geographic Descriptiveness Archives - Trust Tree Legal, P.C.

Geographic Descriptiveness

University of South Carolina Adds Carolina Script Helmet Logo

by Kevin Hartley August 31, 2018

“It’s football time in Tennessee.” The famous words of Vol legend John Ward have been in my head all week. The “Voice of the Vols” passed away a few months ago, but he will be on the mind of every Tennessee fan all season. In the SEC, traditions fade slowly. [...]

Update- Sturgis Motorcycle Rally Wins Trademark Dispute

by Bill Ferrell November 17, 2015

A few weeks ago, I wrote about how Sturgis Motorcycle Rally had sued Walmart and Rushmore Photo and Gifts for use of the "Sturgis" trademark. I also pointed out that I seemed to be writing a lot about motorcycle clubs and trademarks. So, when I saw that a jury had reached [...]

State of Tennessee Concedes Defeat Over Logo Flap

by Randy Michels June 25, 2015

Last week, I reported on the U.S. Patent and Trademark Office’s rejection of the federal trademark application for the State of Tennessee’s boring new logo. Essentially, the USPTO found that the logo was too weak to have any trademark significance. And the State of Tennessee apparently agrees. This week, the […]

USPTO Rejects Controversial Tennessee Logo

by Randy Michels June 18, 2015

The State of Tennessee made news recently when it unveiled a new logo. The news wasn’t that Tennessee is adopting a boring, new logo, but the fact that the logo cost $46,000 to develop. You read that right. $46,000. As you can imagine, watchdog groups are having a field day. […]