Counterfeits: More Annoying than a Mosquito on a Summer Night
Boy, is it ever hot in Tennessee right now. And, the mosquitos are thriving. Like an annoying mosquito on a warm, summer night, counterfeit products are hard to squish. The most significant indicator of an authentic product is the ™ or ®. However, many large brands do not use trademark symbols on their products, believing […]
As Generic as Apple Pie
It’s Fourth of July Weekend! Or should I say, “Happy Birthday ‘Merica!” You probably already know you cannot register a generic term for a product or service. In other words, you cannot use a trademark registration to prevent others from using the term “apple pie” to refer to apple pie. But did you know that […]
Trust Tree Featured in Tennessee Bar Journal
Horn-tooting time! In a recent interview with The Tennessee Bar Journal, Trust Tree President Kevin Hartley reveals the secrets to the firm’s success. In the article, University of Tennessee School of Law Professor Benjamin Barton discusses how technology, branding, and innovation have helped the firm’s exponential growth since it’s founding in 2015. The article is […]
Law Firm Launches Puppy Themed Website
Nashville-based trademark law firm, Trust Tree Legal, P.C., has launched a new website, totally rebranded with images of puppies. The website, which launched in mid-November, isn’t just about puppies, however. The firm has grown rapidly since it was founded in 2015, and relies heavily on technology to serve its clients. The firm will file more than […]
Trust Tree Legal Co-Founders Named IP Stars
Trust Tree Legal co-founders Randy Michels and Bill Ferrell have been ranked “IP Stars” among the nation’s intellectual property law attorneys. The “IP Stars” designation comes from Managing IP whose researchers conducted more than 1,000 interviews and surveys with peers and clients of attorneys in the United States to compile the rankings. Michels, Ferrell and […]