Post Tagged with: "Unbreakable Kimmy Schmidt"

Qwikster About Face: Netflix’s Non-Rebrand Rebrand

I have been known to binge-watch a TV season or ten. My most recent conquests were Season 3 of House of Cards, The Honourable Woman, and Season 1 of Unbreakable Kimmy Schmidt. All were served up by Netflix. Not Qwikster. Remember Qwikster? It was the name chosen to rebrand Netflix’s DVD-by-mail service, which was to be split off as a separate division from Netflix’s streaming service. The split and rebrand were announced in September 2011. I remember Qwikster well. I had just finished binge-watching Season 4 of Dexter via Netflix’s DVD service when the Netflix/Qwikster split was announced by Netflix CEO and Co-Founder Reed Hastings. […]

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