Qwikster About Face: Netflix’s Non-Rebrand Rebrand

I have been known to binge-watch a TV season or ten. My most recent conquests were Season 3 of House of Cards, The Honourable Woman, and Season 1 of Unbreakable Kimmy Schmidt. All were served up by Netflix. Not Qwikster. Remember Qwikster? It was the name chosen to rebrand Netflix’s DVD-by-mail service, which was to be split off as […]