Post Tagged with: "Tacos"

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Taco John and Taco Bell Take the High Road so Everyone Can Celebrate TACO TUESDAY

Last week, Randy wrote about the “spectrum of trademark distinctiveness” and how generic terms cannot be protected as trademarks. This week, Taco John made news when it agreed to abandon its trademark registration for TACO TUESDAY for restaurant services after a recent challenge by Taco Bell alleging that TACO TUESDAY was generic and not entitled to trademark protection. Brand owners can learn a lot from how both Taco John and Taco Bell navigated the dispute to avoid an unsavory outcome. Taco Bell brought a unique blend of humor and law to its Petition for Cancellation of the TACO TUESDAY registration [...]
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