Last week, we discussed how a consent agreement allowed The Rolling Stones and Rolling Stone magazine to trademark their respective names. This week, we look at when and why it makes sense to enter into such a consent agreement. As the Rolling Stones famously put it, “You can’t always get what you […]
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A Rolling Stone Gathers No Trademarks, But Consenting Stones Do
Consent agreements are a practical way for two parties with similar or identical trademarks to overcome a rejection for likelihood of confusion. Let’s learn by way of example. The Rolling Stones are playing in our hometown tonight. At least one member of the Trust Tree team will be in the crowd. […]
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