Last week, we discussed how a consent agreement allowed The Rolling Stones and Rolling Stone magazine to trademark their respective names. This week, we look at when and why it makes sense to enter into such a consent agreement. As the Rolling Stones famously put it, “You can’t always get what you want. But if you try sometimes you just might find you get the trademarks you need.” Or something like that. You may recall from our prior post that the U.S. Patent and Trademark Office initially rejected certain trademark applications filed on behalf of The Rolling Stones based on prior registrations related to Rolling Stone magazine. The […]Read More
Post Tagged with: "Rolling Stone"
Consent agreements are a practical way for two parties with similar or identical trademarks to overcome a rejection for likelihood of confusion. Let’s learn by way of example. The Rolling Stones are playing in our hometown tonight. At least one member of the Trust Tree team will be in the crowd. The concert got me thinking about the relationship between Rolling Stone magazine and The Rolling Stones. The Rolling Stones were formed in 1962. Rolling Stone was founded in 1967. Both own multiple trademarks related to their names. Here is what Rolling Stone co-founder Jann Wenner had to say about the name in […]Read More