Post Tagged with: "NBA"

Rebranding in the NBA: Where Bullets Become Wizards

In honor of tipoff to the NBA season, I’m returning to my favorite blog topic: rebranding in sports. For those of you that have followed my blogging exploits (thanks, mom and dad), you may recognize this as my go-to subject. Today, we tackle the Washington Bullets rebranding to the Washington Wizards. It is one of the most polarizing rebrands in the history of sports – so polarizing that even the star Wizard’s guard John Wall has expressed a preference for the old name and logo. The team, originally named the Chicago Packers, was founded in 1961. It moved to Baltimore in 1963, […]

Read More