Update- Sturgis Motorcycle Rally Wins Trademark Dispute
A few weeks ago, I wrote about how Sturgis Motorcycle Rally had sued Walmart and Rushmore Photo and Gifts for use of the "Sturgis" trademark. I also pointed out that I seemed to be writing a lot about motorcycle clubs and trademarks. So, when I saw that a jury had reached a verdict in the case, I couldn't help but write another. Here's the update on the case, which is Part 4 in my ongoing series on bikers and trademarks. As I mentioned in my last post, Walmart and Rushmore argued that Sturgis' trademark was "geographically descriptive" and not entitled to [...] Read More