It is now an undisputed fact that bikers love trademarks. I have twice written about the intersection between outlaw motorcycle clubs and trademark law. First, I wrote about how many of these clubs own and litigate federally registered trademarks. The following week, I wrote about how the feds are trying to use trademarks to stop outlaw motorcycle gangs. Now, there is yet another trademark dispute involving bikers.
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Motorcycle Gangs Hate Each Other, but Love Trademarks
The recent tiff between rival outlaw motorcycle clubs in and outside a Waco, Texas restaurant has brought biker culture to the forefront of the news cycle. Although it’s clear that these “one percenter” clubs may strongly disagree on control of territories, criminal activities, and codes of conduct, there is one thing nearly all the outlaw clubs agree on: the importance of trademark protection. As odd as it may seem, branding and the visual representation of a brand are critically important concepts in the world of outlaw motorcycle clubs. In fact, the names and insignia emblazoned on the patches of the […]
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