Post Tagged with: "M****** J*****"

Grocer ordered to pay M****** J***** $8.9 million for use of brand

Is there any more powerful brand than that of world’s-greatest-basketball-player-ever, M****** J*****? His uniform style saved the world from NBA short-shorts. People have killed for shoes with his name on them. Although he hasn’t played basketball since 1998, he made more than $100 million in 2014 for the use of his brand. And on Friday, a jury awarded M****** J***** $8.9 million for the use of his name in an advertisement for a grocery chain. The now-defunct chain, Dominick’s Finer Foods, published an ad that featured M****** J*****’s name and famous jersey number above a $2 coupon and a photo of a steak. M****** J*****’s management team […]

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