Post Tagged with: "Gene Simmons"

Branding Lessons You Can Learn From Celebrities Like Gene Simmons

Brands are often the most valuable assets that celebrities own, driving demand and building relationships with fans, customers, and partners. This is known as “goodwill.” A trademark is, by definition, an embodiment of this goodwill. Given the importance of trademarks to brand protection, celebrities often pursue federal registrations to protect their […]

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