Post Tagged with: "EA Sports"

Madden 16: Playing for Trademark Protection

Earlier this week, Madden NFL 16 was released. The popular video game franchise developed by EA Sports and named after John Madden was launchedĀ in 1988 as “John Madden Football” and rebranded as “Madden” in 1993. In 2005, EA and John Madden agreed to a lifetime deal related to use of his name for the game. Surprisingly, it was not until last year that either party sought trademark protection for “Madden.” In April 2014, a company that manages John Madden’s assets filed several trademark applications on his famous surname, including applications for MADDEN for video game cartridges and providing an on-line […]

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