Nashville is world famous for its music industry, but it’s the culinary scene that’s getting a lot of attention recently. In addition to a vibrant local food scene, celebrity chefs like Jonathan Waxman, Sean Brock, Maneet Chauhan, Dale Levitski, Richard Blais, and Donald Link have all recently opened restaurants. In today’s increasingly competitive restaurant industry, brands are probably the most valuable assets that celebrity chefs own. They play a critical role in generating demand and building relationships with customers and partners. This is known as developing “goodwill.” A trademark is an embodiment of this goodwill. A trademark is a brand name, […]