This year marks the 100 year anniversary of the most famous packaging design of all time: the Coca-Cola bottle. In honor of the event, Robert Klara over at AdWeek has an excellent article on the history of the Coke bottle. According to the article, the iconic design was selected from attempts from ten glass companies to meet Coke’s demand for “…a bottle which a person will recognize as a Cola-Cola bottle even when he feels it in the dark. The Coca-Cola bottle should be so shaped that, even if broken, a person could tell at a glance what it was.” Earl R. […]