Post Tagged with: "All Blacks"

All Black Everything: New Zealand’s Powerful Rugby Brand

The Music City Miracle. The Band is on the Field. The Miami-Duke Debacle. Americans love watching football players lateral the ball. Of course, that is the foundation of an entire sport. Rugby – the fastest growing sport in the world. And the biggest event in rugby – The Rugby World Cup – concluded last week with favorite New Zealand reclaiming their crown after winning the event in 2011. The championship match between New Zealand and Australia was watched by over 120 million people worldwide (more people than watched the Super Bowl in the U.S. last year).

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