Distinctive packaging can drive sales, but it can also lead to knockoffs. Imitation may be the sincerest form of flattery, but it kills value in the branding world. How you protect your packaging can have a tremendous impact on the return you will obtain from your business. The best way to protect your packaging is with a trademark. Packaging that functions as a trademark (called “trade dress”) is entitled to a limited scope of protection. To maximize this protection, you need a federal trademark registration. Federal trademark registration provides important legal benefits such as a presumption of nationwide validity and the right to [...] Read More