There's good news and bad news when it comes to maintaining your trademark registration. The good news is that your trademark registration will last forever if properly maintained. The bad news is that proper trademark maintenance is hard to keep track of and even harder to explain. Essentially, you'll need to periodically submit a few filings to the USPTO that shows that you are still using the trademark along with some fees (shocker). Seems simple, right? Well, it's not. Declaration of Use Your first maintenance filing is due between the 5th and 6th years after your trademark registers. This is [...] Read More