A trademark owner who believes its trademark is being infringed may file a lawsuit for trademark infringement. Before filing a lawsuit, a trademark owner will usually send a cease and desist letter. Getting a cease and desist letter is no fun, but it is way better than getting a served with a complaint for trademark infringement. What to do if you receive a cease and desist letter The key here is not to over react. If a trademark owner does not take proper steps to police the use of its trademark, that fact can be used against them in a [...] Read More