Outlaw Trademark Issues

Last week, I wrote about how despite their less-than-savory reputations, outlaw motorcycle clubs are excellent role models when it comes to trademark strategy. It’s not surprising that trademarks are critical to these groups. The central purpose of belonging to an outlaw motorcycle club is the affiliation with the group as a whole. The trademarks of […]

Etsy Bitsy Trademark Problem

Etsy faces fraud lawsuit from investors over possible trademark issues. In April, proving the doubters wrong, my girlfriend agreed to marry me. Please pray for her. A few days later, she sent me this picture: It appears that a new right of passage for every bride-to-be is to receive/order a shirt where the word fiancé(e) […]

Motorcycle Gangs Hate Each Other, but Love Trademarks

The recent tiff between rival outlaw motorcycle clubs in and outside a Waco, Texas restaurant has brought biker culture to the forefront of the news cycle. Although it’s clear that these “one percenter” clubs may strongly disagree on control of territories, criminal activities, and codes of conduct, there is one thing nearly all the outlaw […]

Video Interview: Discussing the ESPN/Gawker ‘Grantland’ Trademark Dispute

Live from Trust Tree headquarters! Following up on our post earlier this week, I had the opportunity to discuss the potential dispute between ESPN and Gawker over the “Grantland” trademark with Colin O’Keefe from LXBN TV. If you did not have time to check out our post on the subject, we hit the highlights. Enjoy!

How To Avoid A Trademark “Party Fowl”

Nashville is famous for being the home of country music, but it’s developing quite a reputation as a culinary hot spot. This has helped raise the profile of one of Nashville’s signature dishes: hot chicken. The origins of hot chicken can be traced to Prince’s Hot Chicken Shack. Thornton Price was rumored to be quite […]

ESPN and Deadspin Set for Showdown over Grantland Trademark

Last Friday, ESPN gave bloggers everywhere something to write about when it abruptly jettisoned arguably its best known personality, Bill Simmons. Deadspin – a direct competitor with ESPN’s online properties – has spilled a Simmonsesque amount of ink since the news broke, publishing no less than 10 posts related to the subject. The majority of the posts are […]

Trump Intends to Make America Great Again

The Daily Mail is reporting that Donald Trump has asserted trademark rights in the phrase “Make America Great Again” against fellow Republican Ted Cruz. According to the article, Cruz has agreed to not use the phrase. Trump told the Daily Mail that slogan “is my whole theme.” But here’s the thing: Trump does not have a […]

When It Comes to Trademarks, NFL Players are Role Models

In honor of the NFL draft (and rumors swirling about the big moves our hometown Titans might make), I felt obligated to post about the NFL. The NFL has not had a lot of positive coverage this offseason. Role models seem few and far between. But when it comes to trademarks, NFL players should be your […]

Qwikster About Face: Netflix’s Non-Rebrand Rebrand

I have been known to binge-watch a TV season or ten. My most recent conquests were Season 3 of House of Cards, The Honourable Woman, and Season 1 of Unbreakable Kimmy Schmidt. All were served up by Netflix. Not Qwikster. Remember Qwikster? It was the name chosen to rebrand Netflix’s DVD-by-mail service, which was to be split off as […]

Harlem Globetrotters Show Off Trademark Tricks

College basketball’s best talent was on display in the recently concluded NCAA Men’s Division I Basketball Championship. Long before the NCAA tournament became the preeminent showcase for young basketball players, the country’s best talent was found on the Harlem Globetrotters. The Harlem Globetrotters began in 1926 as the Savoy Big Five. Now more than 89 years […]