Road Trips: The Good, the Bad, and the Buc-ee’s

The holidays are all about traditions. Some are fun like Christmas trees and presents. Some are a nuisance (ahem, elf on the shelf). Some are a means to an end like road trips. When I was growing up, we would take a road trip every year before Christmas from Baltimore to my grandparents’ house in […]

Outwit, Outlast, Outbrand

What is the greatest show in television history? Breaking Bad? Game of Thrones? The Wire? If you ask Kevin Hartley, there is only one answer: Survivor. Cue the music: “Ooo-Ahh, Ooo-Ahh, Ooo-Ahh-Ahh!” Today is a big day for Kevin. The Season 47 finale airs tonight. Who’s going to win? Rachel is the favorite, but don’t […]

What Apple Did to Protect the Logo for the Apple Watch Sport

Yesterday, Bill wrote a touching post about how we received trademark protection for TRUST TREE on his wedding anniversary. But TRUST TREE shares a trademark birthday with another thing near and dear to our hearts . . . the Apple Watch Sport. Indeed, yesterday, the Apple Watch Sport’s stylized logo was registered as a trademark […]

Celebrate National Hot Dog Day With Trademarks!

It’s National Hot Dog Day! The origin of this holiday is unclear, but considering July is National Hot Dog Month, I suppose it makes sense to have it all culminate in a single day. Of course, as the father of two young children, I sometimes feels like National Hot Dog Day is everyday. The frankfurter […]