Apple vs. APPLE – The Spectrum of Trademark Distinctiveness
During a recent discussion with a non-lawyer about trademarks, I explained the so-called “spectrum of trademark distinctiveness” and used APPLE as an example of an arbitrary mark. The person responded, “Wait, you can trademark that?”. The question caught me off guard since I assumed everyone knew that APPLE was arguably the most valuable trademark in the world. Well, to paraphrase Ted Lasso, you know what they say when you assume? You make an "arse" out of you and me. So let’s go back to the basics. When creating a trademark for your brand, product, or service, it’s important to understand [...] Read More