Trademarks

As Generic as Apple Pie

It’s Fourth of July Weekend! Or should I say, “Happy Birthday ‘Merica!” You probably already know you cannot register a generic term for a product or service. In other words, you cannot use a trademark registration to prevent others from using the term “apple pie” to refer to apple pie. [...]
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Memoji

Apple iOS 12 Bug: Memoji Trademark Dispute

Here in The Tree, we love Apple products. We anxiously await any new updates to the hardware or software. We are also goofballs, so we were very excited to download iOS 12 and use the new Memoji feature. “Memoji” is a portmanteau of “me” and “emoji”. The feature allows you [...]
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Bortles sacked

#Sacksonville, More Like #Oppositionsonville

tl;dr – You should always file a trademark application with the USPTO sooner rather than later. Last week, we wrote about when and how to oppose a trademark application. This week, trademark oppositions are back in the news. And, wouldn't you know, it relates to football. In October 2017, the [...]
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lots o pot leaves

Weed Spectator sued by Wine Spectator

There is no doubt that the marijuana business is a budding industry. Negative public opinions about marijuana have faded and more and more states are legalizing its medical and recreational use. New businesses are seeking the pot of gold at the end of the legal marijuana rainbow by pushing marijuana [...]
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Man with binoculars

TrademarkNow is Launching a Free Search

Usually things just get more expensive over time, so it's always great news when something comes down in price. That's especially true with something as notoriously expensive as trademark searching. So, we were tickled to find out that our search provider, TrademarkNow, is going to be offering a free search! [...]
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